DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/5a714d/location_intellige) has announced the addition of the "Location Intelligence: A Supply-side Analysis" report to their offering.

Enterprises now have access to ever-increasing volumes of business data. But to get maximum value from this, they need to make better use of location to drive deeper business insights that improve their competitiveness and business performance.

Some Key Topics Covered:

• LI opportunities abound: plan to support growing demand
• Don't try to shift boxes: sell solutions to business problems
• Look to embed LI into applications rather than offer tools for end users
• It's critical to get the data layer right first
• Make sure you support access to all appropriate data sources
• Work with, not against the existing IT infrastructure
• SOA is a key market driver
• Keep a close eye on technology and development trends
• Targeting LI at the business mainstream
• Insurance
• Telecommunications and utilities
• Who sells LI technologies?
• It's a highly fragmented vendor landscape
• LI specialists
• Pitney Bowes/MapInfo: demonstrating strong breadth and depth
• ESRI: building on its leadership in GIS
• GeoVue: opting for a narrow application focus
• Integeo: a partner-friendly approach
• MetaCarta: pulling unstructured location data into the mix
• Safe Software: exclusive focus on spatial ETL
• BI vendors
• IBM Cognos: BI just one of several LI integration points
• Information Builders: an eye on mashups
• MicroStrategy: maintaining a close alliance with PBBI
• Netezza: pre-bundling spatial as a function of an appliance
• Pentaho: an open source option
• IBM: starting to pepper spatial across its vast portfolio
• Microsoft: continuing to commoditise LI
• SAP: using partners to bring geospatial capabilities to ERP applications
• Systems integrators
• Better availability of geographical information sources
• More mobile devices, more location data
• LI still viewed as a highly specialised niche
• Making location data more accessible and affordable
• Data quality remains a hurdle
• Slowly evolving standards
• The old perceptions of maps and complex technology

For more information visit http://www.researchandmarkets.com/research/5a714d/location_intellige