CARY, N.C.--Aug. 2, 2006--DataFlux, a leading provider of data quality integration solutions, announced today that Steve K. Balk has joined DataFlux as vice president of sales. Formerly a sales executive at Hummingbird Corp. and Ascential Software, Balk will oversee North American sales of DataFlux solutions through an expanding sales force in the fast-growing data quality market.
Balk has nearly 20 years of senior-level sales management experience and more than 10 years in the data warehousing and data integration marketplaces. At Hummingbird Corp. he served as regional vice president and was responsible for business intelligence (BI) practices and for blending BI with unstructured content management solutions.
"Steve's wealth of knowledge in the areas of data integration - and his successful record of sales success - will help DataFlux extend our customer base and develop deeper relationships with top-tier organizations that require enterprise-wide data quality integration solutions," said Tony Fisher, president and CEO of DataFlux. "His varied experience provides the foundation for a unique insight into industry trends, which will help us educate new customers on the value and benefits of consistent, accurate and reliable enterprise data."
Balk has direct experience in the data quality and data integration markets. He served as district sales manager at Ascential Software, where he successfully launched sales and marketing efforts for data integration solutions. Balk also led successful sales efforts at Ardent Software (acquired by Informix) and Centerline Software.
"DataFlux believes that data quality is not simply a technology solution but a complete solution that manages the life cycle of company data," said Balk. "DataFlux is unique due to two important factors - its strong use by business users and its scalability to manage any volume of complex data across many applications. As a result, DataFlux is best positioned to meet the business requirements of companies that rely on high-quality data."
About DataFlux
DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance. To learn more about DataFlux, visit www.dataflux.com.
