SAN JOSE, Calif.--helpIT systems, a leading expert in the field of data cleansing, announces the release of matchIT API, a customizable plug-in component for point of capture, duplicate detection/prevention, and lookup. matchIT API is a powerful tool for companies confronted with large quantities of customer data spread across different files, systems, and departments.

“If you consider the propensity for errors when new contact records are entered in to a database, the need for the matchIT API becomes quickly apparent,” explains helpIT systems President Robert Heidenreich. “The fact is most CRM, ERP, web and data warehouse systems fail and in many cases are simply incapable of addressing the problem of data quality. There are a myriad of touch points to both individual systems and across an entire enterprise, making the control of data extremely difficult and the task of creating a single accurate view of your customer seem insurmountable.”

As a key component in developing a broad systematic process to unify customer data, matchIT API can be called to resolve a single data quality need, or as an integral component of a larger data management process for tackling not only the quality but the accessibility of data. It is designed for deployment in both batch and real time processes to address a multitude of data quality issues.

helpIT systems publicly introduced matchIT API at the Direct Marketing Association’s October 2006 conference in San Francisco. “The buzz generated from its release has surpassed our expectations,” Heidenreich says. “Customers are implementing matchIT API for duplicate prevention, inquiry, batch deduplication, and merge purge activity.”

For more information about matchIT API, or to schedule a free technical walkthrough of any of helpIT systems effective data cleansing applications, call (866) 628 – 2448, or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

helpIT systems is recognized as a leading expert in the field of data cleansing. Established over 15 years ago, helpIT systems software is used by more than 1000 companies worldwide. Our diverse client list, which ranges from Fortune 500 corporations to forward-thinking start-ups, relies on helpIT systems for their data quality management needs.