SYSPRO’s New 4-Part Strategy Resonates with Tech Analysts
Introduces “PragmaVision™” Positioning, New Micro-Verticals on Bi-Coastal Briefings
COSTA MESA, Calif.--SYSPRO, a provider of visionary ERP for the manufacturing pragmatist, has just completed a bi-coastal technology industry analyst briefing in Boston and San Francisco to introduce its new four-part business strategy to 17 of the technology industry’s leading analyst influencers. The briefing, featuring SYSPRO U.S. President Joey Benadretti and Marketing and Technology Enabling Manager Harold Katz, is part of a comprehensive initiative by SYSPRO to escalate its presence and grow market share among enterprise software solutions buyers in the small- to-mid-sized (SMB) manufacturing and distribution markets.
SYSPRO recently completed an expansive study of its U.S. market presence, part of the global company’s 12,000 customers in 60 countries. Both the installation base metrics and customer testimonials indicate that the company has a competitively superior SMB market offering to a number of micro-vertical markets, including food and medical devices, and that its solution is as strong as the largest tier one companies in the machinery and electronics/equipment sectors. The company will be re-focusing its marketing/sales efforts to leverage those four segment opportunities.
The analyst road show, which featured one-on-one meetings with Gartner Group, AMR, IDC, Forrester Research, Technology Evaluation Centers and Aberdeen, additionally provided a forum for the company to vet its new “PragmaVision™” positioning message. SYSPRO has identified a broad under-served market segment within the SMB manufacturing/distribution space that it calls “PragmaVision.” The buyers in this SMB category desire a pragmatic, yet visionary solution set that gives them proven technology options.
“SYSPRO does appeal to an evolutionary, versus revolutionary tech buyer,” said Cindy Jutras, Vice President & Group Director, Aberdeen Group. “I think PragmaVision can be a good message for SYSPRO buyers provided that SYSPRO has the ability to ensure the audience understands what the value proposition means to them. SYSPRO has taken big steps forward to define its market tightly – particularly in the food and medical device space.”
SYSPRO offers many customized capabilities for SMB food manufacturers and distributors that are beyond the traditional set of ERP modules or applications. These include Serial and Lot Traceability; Goods in Transit; Quality Tracking; Real-time Alerts to deviations; Trade Promotion Management; Integrated EDI; Electronic Signatures; Integrated Bar-Coding; Forecasting with Families and Groupings for Inventory Management; Engineering Change Control; Landed Cost Tracking; Advanced Scheduling; and Customer Service Management.
“These are industries in crises, and our solutions are very well targeted to help,” said SYSPRO President Joey Benadretti. “These businesses are beset with incidents of product recalls; hard-to-trace supply sources; changing government/industry regulation & documentation; inconsistent ingredient quality; and changing processes & inventory. When you add in their challenges of forecasting materials and profits in these environments, you see that these are industries that are very ready for the kinds of advantages and the differential functionalities that SYSPRO delivers.”
About SYSPRO
Since its inception in 1978, SYSPRO has been delivering state-of-the-art business solutions to some of the world's leading companies. As a global leader in the production of world-class ERP software, the company now caters to the specialized needs of 12,000 licensed companies in more than 60 countries worldwide. SYSPRO is marketed globally through regional territory distribution centers and a global reseller network in the US, Canada, Africa, Asia Pacific, Australia and the UK.
SYSPRO is a fully integrated business software solution that provides complete control over the planning and management of all facets of business, including accounting, manufacturing and distribution operations in a variety of industries.
For additional information on SYSPRO, call Stanley Goodrich at 714-437-1000 or go to www.syspro.com
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