Food, Medical Device, Electronics, Machinery Manufacturers are Prime Targets

DENVER--SYSPRO, a provider of visionary ERP for the manufacturing pragmatist, has announced a strategic initiative to focus the company’s well-established mid-market manufacturing capabilities on four fast-growth market segments: Food, Medical Device, Electronic Equipment and Machinery Manufacturers and Distributors. The announcement was made here at the APICS show, Oct. 22-23, 2007.

As part of the initiative, SYSPRO USA has developed a series of unique offerings targeted to these verticals that will be rolled out over the next three quarters.

SYSPRO has founded a new IT buyer category that it calls “PragmaVision” – the “Chasm-Crossing” bridge that provides a visionary, yet proven ERP roadmap for mid-market technology buyers. “PragmaVists” demand a unique combination of robust, scalable yet current technologies that provide zero risk and high return. PragmaVists buy into new technologies only after there is a clear, easy understanding of the benefits. They do not love technology for technology’s sake – they demand strong references, desire proven track records with new technologies and seek evolution not revolution. “SYSPRO epitomizes each,” says Joey Benadretti, SYSPRO USA President.

SYSPRO’s reseller partner network is realigning their implementation and ongoing service practices around the company’s new vertical market initiatives.

SYSPRO’s more thoughtful approach to adopting new web services and SOA platforms reflects the cautionary desires of its mid-market manufacturing and distribution company customers, who are driven by business needs, and not by the latest headlines. SYSPRO calls its buyer landscape “PragmaVision”™ -- pragmatic, but visionary ERP executives that are driven by a desire for smart, but aggressive market growth.

About SYSPRO

Since its inception in 1978, SYSPRO has been delivering state-of-the-art business solutions to some of the world's leading companies. As a global leader in the production of world-class ERP software, the company now caters to the specialized needs of 12,000 licensed companies in more than 60 countries worldwide. SYSPRO is marketed globally through regional territory distribution centers and a global reseller network in the US, Canada, Africa, Asia Pacific, Australia and the UK.

SYSPRO is a fully integrated business software solution that provides complete control over the planning and management of all facets of business including accounting, manufacturing and distribution operations in a variety of industries.

For additional information on SYSPRO, call Stanley Goodrich at 714/437-1000 or go to www.syspro.com.